Copywriting
How to Write a Blurb for a Local or Regional Book: Tips for UK Authors
Local books sell on recognition, so your blurb must name the place, the period and the people quickly....
Copywriting Techniques That Make Book Blurbs Impossible to Ignore
Direct-response copywriting tools — power verbs, open loops and concrete detail — can turn a flat book...
The 10 Most Common Book Blurb Mistakes (And How to Fix Them)
A diagnostic list of the ten blurb mistakes that quietly cost sales — spoilers, weightless stakes, name...
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